Siesta acts as a bridge between web2 and the web3 world. People will be more willing to buy and support an NFT project, with utility, of a brand they are already familiar with.
Siesta is purposefully invite-only because we want to provide more value than just access to yet-another-chat room.
There are 9 questions to answer for access to our community. We want to get to know each and every single person through a series of check-in questions.. kinda like you would when forming a real friendship.
Lowering CAC with a Viral Campaign
Building a direct-to-consumer CPG brand from scratch and bringing it to market is awfully expensive, and typically involves lots of paid ad spend (think of all the Instagram ads for skincare products you see).
Our whole approach to marketing this business is about … reducing cost per acquisition, offsetting the paid media costs that have become very expensive, with buzzworthy, creative drops.
Our kick off campaign is all about data capture to provide a very fun way to interact with the community one on one.
receive perks in exchange for data - ie names and numbers.
Calibrated Launch Campaign for organic discovery - shared across Twitter and Instagram
“Curating an audience is an involved process with long-tail benefits and short-term headaches,” brand investor and advisor Web Smith wrote for 2PM in 2019. “Marketing executives have long underestimated the value of this approach to community development and marketing.”
Siesta’s marketing is designed to create a series of “buzzworthy drops” to move people from the top of the funnel down into micro communities.
These micro communities include:
Once users are in these communities we can engage with them over time, and have a better chance of being able to sell them products and increase [lifetime customer value].
Cannabis home goods are only the first of multiple physical products Siesta has on its roadmap. We plan to drop Siesta bundles in partnership with like-minded brands, as a test to category interest.